September Surge and What's Next
Hello Real Estate District,
(Click here if you want to watch the video instead of reading)
Market shifts should be handled with strategy… not panic. This Week’s Problem (or… Sweet September Setup?).
Showings are up 17% week over week, and listings are finally crawling out of their summer hiding spots. Sales? Yup — also climbing thanks to those showing surges.
But here’s the kicker:
You know when you see a long line at a food truck and assume it must be good — then realize everyone’s just browsing the menu?
Yeah. We’re kinda there right now.
You know when you see a long line at a food truck and assume it must be good — then realize everyone’s just browsing the menu?
Yeah. We’re kinda there right now.
Buyers are out. Listings are up. But we’re about to find out who’s just hungry… and who’s ready to actually order.
District Opportunity of the Week:
Inventory is trending ABOVE seasonal norms.
Days on Market dropped to 54 (that’s 8% faster than usual — basically real estate’s version of a Personal Best at the gym.
Expired listings are on track to be cut in HALF this month (yep, HALF!) of what they normally are this time of year.
Translation:
There are more options, buyers are circling, and if your listing is priced right? It’s getting scooped faster than pumpkin spice on launch day.
There are more options, buyers are circling, and if your listing is priced right? It’s getting scooped faster than pumpkin spice on launch day.
True(ish) Story from the Trenches:
Agent: “This house was listed 6 days and already had 2 offers.”
Seller: “Should we raise the price?”
Agent: pauses “Only if we want to watch it expire by Halloween.”
Seller: “Should we raise the price?”
Agent: pauses “Only if we want to watch it expire by Halloween.”
Moral of the story:
The market isn’t overheated, it’s calibrated. The wins right now are coming to those who understand the current tempo — not those still dancing to last year’s tune.
The market isn’t overheated, it’s calibrated. The wins right now are coming to those who understand the current tempo — not those still dancing to last year’s tune.
The District Lesson (Share This at Your Next Open House):
We’re in a market momentum sandwich right now:
-
The front slice is September hype.
-
The back slice is winter slowdown.
-
In the middle? That’s your sweet spot to educate, price right, and close strong.
Sellers – Price it right or watch motivated buyers sprint to your (more reasonable) neighbour.
Buyers – Get in before holiday distractions hit and inventory tightens.
Agents – The MLS doesn’t tell the whole story. This is the time to know your micro-markets like they’re your Spotify Wrapped.
Buyers – Get in before holiday distractions hit and inventory tightens.
Agents – The MLS doesn’t tell the whole story. This is the time to know your micro-markets like they’re your Spotify Wrapped.
RED Stats Recap (aka Your Cheat Sheet):
|
Stat
|
|
What It Means
|
|---|---|---|
|
Showings
|
|
17% — buyers back from cottage life & camping chaos
|
|
Sales
|
|
Up — as expected, but let's see who closes
|
|
DOM
|
|
54 days — faster than your Wi-Fi on a Zoom call
|
|
Expireds
|
|
50% less — sellers are listening (finally!)
|
|
Inventory
|
|
Trending up — options are back, baby
|
|
Market Shift
|
|
Balanced vibes with a frosty chance of Buyer’s Market
|
Final Word from the Mountain:
“This market isn’t falling apart — it’s just testing who’s paying attention.”
You’re either panic-posting price reductions…
Or you’re reading the climb, watching the weather, and getting to the summit with the right gear.
Or you’re reading the climb, watching the weather, and getting to the summit with the right gear.
At The Real Estate District, we don’t flinch at market turns — we flip them into advantage.
So lace up your boots, double-check your pricing strategy, and remember: the market isn’t slow… just selective.
Let’s go be the agents that clients trust when the trail gets steep.
Let’s go be the agents that clients trust when the trail gets steep.
š„ Happy Sellingš„
Steve Phillips
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